Mad about Malls
While I am all set for my trip to India, I can’t help but think of the rising “mall-culture” in the country. Sameer has mixed feeling about the increasing importance of malls today
It feels jolly good… Everything stacked …is beyond the purchasing power of the lower middle class and the toiling masses, so effectively the poor – and ugly India — is shut out from the air-conditioned limits of the great Indian malling experience. The middle-middle classes come in their droves. Sari-clad housewives carefully stepping onto the escalators. Families of six. Mostly touch and feel. Check the tag and let go. They are happy hopping shops.
Vijay believes that in spite of facing competition from international brands, Indian stores are doing well
It feels jolly good… Everything stacked …is beyond the purchasing power of the lower middle class and the toiling masses, so effectively the poor – and ugly India — is shut out from the air-conditioned limits of the great Indian malling experience. The middle-middle classes come in their droves. Sari-clad housewives carefully stepping onto the escalators. Families of six. Mostly touch and feel. Check the tag and let go. They are happy hopping shops.
Vijay believes that in spite of facing competition from international brands, Indian stores are doing well

0 Comments:
Post a Comment
<< Home